Search Engine Marketing Firm Attracts $13 Million Investment

Updated on Tuesday, July 12th, 2005 at 10:34 am

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Scottsdale, Ariz., July 12 /PRNewswire/ — icrossing, Inc., the largest independent search engine marketing firm, has announced an investment of $13 Million, which includes new investors RRE Ventures of New York City and Generation Partners of San Francisco. The investment banking firm Piper Jaffray represented icrossing in the transaction.

”I am very pleased to announce our new partners,” said icrossing CEO and Chairman Jeffrey Herzog. ”While we were already operating profitably, we saw the opportunity to further capitalize on the rapidly accelerating need for Fortune 1000 firms to deploy comprehensive search strategies. Additionally, RRE and Generation truly cement our market position as ‘The Agency. The Technology.’ With a team of over 130 professionals across the United States, icrossing is now in a position of great strength to expand even faster and leverage the unique and differentiating technology underlying our Reverse Direct Marketing(TM) platform.”

The new board members, James D. Robinson IV of RRE and John Hawkins of Generation Partners, will assist in continuing the company’s growth strategies.

Robinson, a founder and general partner at RRE ventures, has been active within the technology community for over twenty years as a venture capital investor, banker, and entrepreneur. He earned an MBA from Harvard in 1992. Hawkins was a founder of Generation Partners and has been a Managing Partner since 1995. Prior to founding Generation, Mr. Hawkins was a General Partner of Burr, Egan, Deleage and Co., a $700 million venture capital firm which he joined in 1987. Hawkins received his MBA from the Harvard Graduate School of Business in 1986. Robinson and Hawkins join existing Board members Ken Kendrick, Managing General Partner of the Arizona Diamondbacks; Richard Lehmann, Chairman of Biltmore Bank of Arizona; Andrew Paul, Chairman of Enhanced Capital; Kevin Clark, CEO of Onward Healthcare; and Jeffrey Herzog, Chairman and CEO of icrossing.

icrossing, a top 50 interactive advertising agency according to Adweek, Advertising Age, and Media Magazine, relaunched its website in conjunction with the news to highlight its role as the Agency and Technology behind search advertising.

About icrossing
Founded in 1998, icrossing is both the Agency and the Technology behind search advertising. The Agency delivers on Search Intelligence(TM), Natural Search Engine Optimization, Paid Search Management, Web Analytics, and Content Services by leveraging its Reverse Direct Marketing Technology platform. Together, The Agency and The Technology connect, communicate and close more business for icrossing’s Fortune 1000 clientele. For more information, visit http://www.icrossing.com.