If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

Columbus, Ohio - (Cheap Web Hosting Directory) - April 14, 2006 - Search, e-commerce, and content marketing firm, ECNext, is offering a new eBook: “Search Engine Marketing for Publishers.”

According to the company, the e-Book is offered in an effort to help publishers better understand how to leverage their unique search marketing advantage when selling their content on the web.

ECNext believes that since visibility is crucial in the world of online selling, publishers need to make their premium content searchable for the Web. The book explores how publishers have a unique advantage due to their large content sets and how they can leverage the keywords in every piece of their content, thus exposing all of their content to professionals searching for business information on the web.

Written by President and CEO of ECNext, Pamela Springer, the e-book is also intended to examine the concept of ”the long end of the tail,” where publishers can use their mass of highly descriptive, yet lower popularity keywords, which taken in aggregate exceed the volume of high popularity items, thus providing the publisher more highly profitable traffic.

Mr. Singer explained, ”Publishers often don’t understand the benefit of using their entire content inventory as a marketing tool on the web, and as increasing numbers of business professionals turn to search engines to find critical information, the opportunity continues to grow. I wrote this eBook to help publishers understand how to profit from this trend with a highly scalable search engine marketing program for connecting web searchers with the information they need.”

The overall intent of the eBook is for publishers to understand that using bottom-up, buyer-centric keywords, rather than publisher-centric, top-down search terms will make their online selling more successful.

Ms. Springer continued, ”Publishers are in a very keyword-rich environment. Because publishers sell words, not products, they need to delve into the large set of keywords they already have and use the words or phrases that their buyers do to search the web. By developing programs based on how your audience searches, publisher’s search engine marketing programs will thrive.”

To learn more, please visit: www.ecnext.com/ecnext/insights/ebook.shtml.

Related posts brought to you by Yet Another Related Posts Plugin.