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Palo Alto, California - (Cheap Web Hosting Directory) - November 2, 2005 - A new survey is currently being undertaken to determine the size of corporate spending in North America on search engine marketing (SEM). Conducted by The Search Engine Marketing Professional Organization (SEMPO) for the second year in a row, the survey will also document key trends in the SEM sector.

SEMPO, a non-profit professional association, represents the common interests of 360 search engine technology vendors, publishers, marketing agencies, consultants and in-house corporate professionals worldwide. To conduct and analyze the research project, SEMPO has contracted market researchers Marissa Gluck and Aram Sinnreich of Radar Research, LLC.

According to Dana Todd, President of SEMPO, ”Our second annual survey will provide a big-picture view of current search engine marketing activity and spending as well as planned spending in 2006. As witnessed last year, we expect that the survey will also document emerging trends and market influences, given the evolution and range of search marketing activities. We hope to collect the largest data group yet, among a broad distribution of marketing professionals.”

SEMPO welcomes and encourages participation in the survey by all qualified parties, including search engine marketing agencies, corporate webmasters, in-house marketing professionals and affiliate program marketers.

The survey is available at the following URL: http://www.sempo.org/survey starting Wednesday, November 3, 2005. Companies and individuals interested in participating may take the survey online. SEMPO plans to release survey results at search marketing and advertising industry events in early 2006.

All survey participants will receive complete results via e-mail. Participants will also be invited to join a free conference call with Radar Research and the SEMPO Board survey committee to discuss findings.

SEMPO Chairperson and Co-founder Kevin Lee explained the benefits of conducting the survey, ”Given the broad spectrum and depth of our membership base, SEMPO is in a unique position for fielding this annual benchmark survey. We are also pleased that the principals at our partner Radar Research have over a decade of experience in media and online marketing which will add depth to the final survey analysis. We look forward to sharing this year’s survey results with many interested audiences. Search has become a catalyst for change across the media and advertising industry and the SEMPO survey is designed to chronicle that change.”

For more information, or to join SEMPO, please visit: www.sempo.org.

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