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Irvine, California - (Cheap Web Hosting Directory) - November 11, 2005 - A new half-day conference entitled, Search Engine Optimization Internet Marketing Conference for Marketing Professionals, is being presented by Search-Optimization.com on November 17, 2005.

The conference will feature search engine marketing expert Gerry Grant, CEO of Search-Optimization.com.

The conference is designed for marketing professionals interested in enhancing their company’s brand awareness, increasing sales, and maximizing ROI through a strategic Internet presence and top search engine rankings.

Conference attendees will learn about the $12 billion per year Internet marketing industry, including search engine optimization, the history and future of Internet search engines, pay-per-click (PPC) sponsored traffic techniques and web analytics to fine-tune online marketing for much higher return-on-investment (ROI).

The conference will cover alternatives to pay-per-click (PPC) marketing on Google and Yahoo! with an in-depth look at Microsoft’s new PPC search engine MSN AdCenter, as well as using the “other search engines” to lower the cost per visitor. A discussion on PPC “Click Fraud” will be included.

Also covered will be search engine optimization best practices and top ranking factors plus a step-by-step look at link popularity, search visibility, competitive web site analysis and keyword research. Local optimization techniques, Blogging and Google Mobile tactics will be covered.

According to Gerry Grant, Founder and CEO of Search-Optimization.com, ”This unique event is for marketing professionals and will not cover arcane techniques such as meta-tags and keyword density. We will be covering strategies that work, and what to do when crafting a search optimization campaign for your company’s web site.”

The conference is scheduled for Thursday, November 17, from 7:30 a.m. to 2 p.m. at the Hyatt Regency Irvine, 17900 Jamboree Road, Irvine, CA 92614. The admission cost is $65 and includes breakfast.

To register or for more information about the “Search Engine Optimization Internet Marketing Conference”, please visit: www.search-optimization.com or call 714-886-5505.

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