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London, England - (Cheap Web Hosting Directory) - October 24, 2005 - Search engine optimization service provider, www.servicewrap.net, has spent 3 months compiling and analyzing statistics comparing the main requirements of new clients, when it came to the perceived value of a search engine ranking in a specific search engine.

The statistics unveiled evidence, collated from data researched with client correspondence, that Google still held the lions share, in terms of required search engine ranking achievement.

The surprise from the data came in the information that the Yahoo search engine now accounts for 35% of client requirements for top search engine ranking positions with MSN and even AskJeeves holding smaller percentages.

The figure shows the steady climb in popularity of the Yahoo search engine, and it’s now more recognizable perceived value in terms of marketing visibility.

Google was still the undisputed leader in these findings, and although unscientific, they were researched from SEO client behavior, show increasing trends not to rely on one search engine for traffic.

The research even found that the U.K. lagged behind its U.S. competitors by ‘clinging’ to the belief that Google alone was the only search engine worth persuing, not just for a short-term search engine ranking campaign, but a long-term campaign.

U.S. based SEO client behavior was found to be definitely breaking the ‘Google popularity trend’ by leaving behind a certain naivety that only 1 search engine would ever be worth concentrating efforts upon.

As a percentage 75% of U.S. based SEO client behavior struck a consistent chord that Yahoo should be a major factor in any search engine ranking campaign while only 25% of U.K. based companies believed the same.

The research showed a clear transatlantic divide, and what usually begins in the U.S. follows to the U.K. Yahoo is now finding its feet as a ‘wanted marketing commodity’ for online traders now apparently allowing the Yahoo brand to lap at their marketing budgets.

For more information, please visit: www.servicewrap.net.

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