Search Engine Portal, Local.com, Expands Direct Sales, Reveals Record Traffic

Updated on Wednesday, June 18th, 2008 at 10:55 am

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Irvine, California - (Cheap Web Hosting Directory) - June 18, 2008 - Search engine network, Local.com Corporation, has revealed record search and organic traffic, while significantly expanding its sales force.

The company also announced that it has doubled its outsourced sales force, which now exceeds one hundred personnel. The expanded sales force is selling the company’s Local Promote and subscription advertising product.

The Local.com site and Local Connect network received a total of over 16 million monthly unique visitors (MUVs) in May, up from a record total of 15 million MUVs in January, the company’s seasonally strongest month. Organic traffic also reached an all-time high, exceeding 6 million MUVs, or over 38% of the company’s total traffic for the month. This represents an increase of approximately half a million MUVs over February’s record 5.7 million MUVs.

Heath Clarke, Local.com chairman and CEO noted, ”Our two most important initiatives this year are to increase organic traffic and grow our direct advertiser base. Both of these initiatives represent high margin revenue to Local.com, and are expected to return us to profitability. We are making solid progress in each area.”

Local Connect is one of the largest local search syndication networks, publishing business directories on over 570 regional media sites, including newspapers, TV and radio stations, and city portals. The company recently announced a strategic partnership with MediaSpan, a leading provider of digital content management and online marketing solutions that is expected to expand Local.com’s network to approximately 2,000 sites.

Organic traffic includes all non-search engine marketing (SEM) sourced traffic. All site traffic and usage statistics are from third-party service providers engaged by the company.

Local.com is a top U.S. website attracting approximately 16 million visitors each month seeking information on local businesses, products, services, and jobs. The company also owns and operates a UK version of the Local.com site (http://uk.local.com). Local.com is also one of the largest local search syndication networks, publishing business information on over 400 regional media sites. Powered by the company’s patented local web indexing and Keyword DNA technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. The site’s mobile service, Local Mobile, provides local search results via mobile phones and devices. Local.com claims U.S. patent numbers 7,231,405 and 7,200,413.

For more information, please visit: www.local.com.