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San Francisco, California - (Cheap Web Hosting Directory) - May 12, 2008 - Online advertising and technology solutions company, LookSmart, Ltd., has reported that the company expects to report total revenue of between $17.4 million and $17.7 million.

The latest figures represent a 32% - 34% increase over first quarter 2007 revenue of $13.2 million (which included $1.3m derived from certain of the Company’s consumer assets sold or retired in 2007). its third quarter financial outlook, and held a conference call to discuss the results.

The Company is still in the process of completing its review of first quarter operating results, and therefore does not yet have visibility into other results of operations information.

Ted West, President and Chief Executive Officer noted, ”We are very pleased with our preliminary first quarter 2008 revenue results which reflect the strong growth in paid clicks delivered on our Advertiser Network, as well as on behalf of our publisher clients, particularly in light of the recent results reported for the broader industry and for comparable search advertising networks. We attribute our strong relative performance, in a challenging market environment, to LookSmart’s focus on delivering superior value to search advertisers.”

The revenue growth was largely driven by a growth in total paid clicks of approximately 62% year-over-year and 30% sequentially over the fourth quarter of 2007. The Company’s Advertiser Network delivered total paid clicks of approximately 152 million in the first quarter of 2008. LookSmart continues to manage the Advertiser Network to establish an optimal balance between paid click growth, traffic acquisition costs, and revenue per click. During the first quarter of 2008, the Company focused on expanding the scope of the Advertiser Network in order to maximize top line revenue growth and to increase gross contribution. As such, the Company made a deliberate operating decision to grow paid clicks, while accepting somewhat lower cost per click within the Advertiser Network, in order to achieve these objectives.

Mr. West concluded, ”While we are pleased with the strong first quarter growth rate, we cannot predict whether this growth rate will continue.”

LookSmart is an online advertising and technology company that provides solutions for advertisers, publishers and consumers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and banners via its consumer web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers; and vertical search sites and web tools for consumers. LookSmart is based in San Francisco, California.

To learn more, please visit: www.looksmart.com.

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