Search Engine Strategies Renews Exhibitor Contracts for 2008

Updated on Thursday, December 13th, 2007 at 10:04 am

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Chicago, Illinois - (Cheap Web Hosting Directory) - December 13, 2007 - As over 3,000 marketers, brands, and agencies journeyed to the Midwest for the 9th annual Search Engine Strategies (SES) Chicago show, conference directors revealed that over 50 percent of the exhibitor community has committed to participate again at SES Chicago 2008.

Companies who will be present in next year’s expo hall include, but are not limited to, iProspect, ACQUISIO, Adgooroo, Ask.com, DoubleClick, Google, Hitwise, iClimber, iCrossing, Indextools, LifeTips, LookSmart, Marin Software, Omniture, Orange Soda, SageRock.com, SearchRev, The Karcher Group, Acronym Media, Morevisibility, and Print Place.

Kristopher B. Jones, President and CEO of Pepperjam explained, ”SES Chicago, from a business standpoint, was outstanding. While the overall feel of the event was much more corporate than SES events of the past, we really felt that played to what we were attempting to accomplish in being there versus PubCon. In fact, we felt that this show - more than any other previous SES - provided an opportunity for a more seasoned company like Pepperjam to stand out from the crowd, and due to that, we collected a 100 percent increase in qualified leads versus the event last year. In addition, I felt the content was very strong, although I did miss having some of the regular speakers and I look forward to seeing them again at future events.”

More than 90 percent of the content for the 2007 event was new, including the stacked - and packed - Orion Panels. An industry thought leader and acknowledged visionary for more than 25 years, Jack Myers spoke on the morning Orion Panel, ”Search, Privacy and Community in the Digital Age.”

Additionally, Andrew Goodman was a featured speaker at the afternoon Orion Panel, ”Universal, Blended and Vertical Search,” Kevin Ryan, VP and Global Content Director for SES and SearchEngineWatch.com, in conjunction with the SES advisory board, engineered these panels to speak to the strategic nature of search engine marketing and to set the tone for the rest of the conference’s sessions.

Keynotes by Professor Don Schultz and marketing visionary Seth Godin provoked attendees to consider search’s place in the marketing industry as a whole. As new marketing and traditional marketing compete for companies’ budget share, Schultz encouraged the audience to consider search amongst the wide marketing options available in today’s spectrum without abandoning the tried and true tactics of the past. Godin echoed these thoughts but outlined 14 key considerations that are completely remaking the marketing industry as we know it.

Matt McGowan, VP of Marketing for Search Engine Strategies, an Incisive Media property offered, ”This year’s SES Chicago was particularly successful due to the extraordinary combination of distinguished speakers and rich content. In order to keep up with the continuously evolving search community, we brought together the conferences’ most diverse line-up of content ever to keep our delegates on top of the industry.”

Search Engine Strategies heads to Paris next on January 15 and 16, 2008, where discussions will be led on the nuances on the French market and how to succeed there. This program includes presentations from the major players in the French market, as well as educational segments intended to answer the questions that marketing and research professionals are posed with every day. Delegates at SES London, happening February 19-21, 2008, will be able to network with the largest gathering of search professionals in addition to the most comprehensive SEM/SEO learning opportunity in the UK or Europe. Watch a video from last year’s event.

Additionally, at SES Chicago last week, conference organizers announced super early bird pricing for SES New York in March next year. Super early bird pricing for SES New York is $1295 for attendees who register before January 15, 2008. As an added bonus, all SES attendees will receive a free one month pass valued at $299 to Internet marketing knowledge firm Market Motive.

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

To learn more about Search Engine Strategies, please visit: www.SearchEngineStrategies.com.

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