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San Francisco, California - (Cheap Web Hosting Directory) - August 27, 2008 - Developer and provider of the next generation of search analytics solutions, Enquisite’s Platform, was recently honored at the Search Engine Strategies conference in San Jose, California.

Richard Zwicky, Founder of Enquisite noted, ”To be selected as the technology that search marketers ‘can’t live without’ is a huge compliment. Search analytics is at the forefront of what marketers need today, which is a way to more scientifically approach getting a higher ranking in the search engine results pages or SERPs. We’ve focused our offerings in part on the longtail of search because it has the potential to help marketers maximize the opportunities inherent in this qualified traffic. By doing so, we’re giving marketers a big-picture view of how they can improve their search result rankings and run the most effective campaigns.”

The SES Awards were developed by SES editorial staff to recognize exemplary work in the search engine marketing field. SES staff reviewed all awards applications and determined finalists; then, a panel of more than 30 industry experts and practitioners selected the winners. The judges scored applications based on four criteria: the company or product’s innovation in methodology and execution, its ability to achieve success goals, a sense of excellence in tactical execution and the company or product’s overall approach and category relevance.

The Enquisite Search Analytics Platform helps digital agencies and search marketers better understand how visitors search for and find their clients’ web sites and web pages, allowing them to visually determine areas for optimization. The platform provides marketers with superior geotargeting data, search engine results pages (SERPs) rankings for specific locales and seamless integration with current web analytics offerings.

Enquisite was also named a finalist in the ‘Best SEM Technology for SMBs’ award. The winner of that award will be announced on Tuesday, August 19, 2008 at 9 a.m.

Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. In celebration of the event’s 10-year anniversary, SES San Jose 2008 incorporated the first annual SES Awards.

The mission of the SES Awards is to inspire innovation and encourage new ideas. The SES Awards honored 15 outstanding search marketers and was judged by a panel of industry experts and the SES Awards editorial staff.

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Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.

In addition, Mr. Richard Zwicky, spoke served as moderator for an additional two panels. Mr. Zwicky moderated the panel ‘Measuring Success in a 2.0 World’ following the day’s keynote address. The panel was part one of a three-session series addressing search analytics as part of the Measuring Success Track. The panel covered more traditional analytics such as measuring sales conversions and ROI, as well as cutting-edge search analytics techniques, including the variances in search engine generated traffic in regional markets, and how different keywords affect rankings on search engine referral pages.

Mr. Zwicky participated in two other panels. The first session was ‘Auditing Paid Listings and Click Fraud’, giving attendees important tips on how to review paid search traffic, spot abnormalities and anomalies in their click streams, and deal with click quality concerns.


Mr. Zwicky moderated the ‘Advanced Paid Search Techniques’ panel, featuring Jon Myers from MediaVest, Christine Churchill from KeyRelevance, Thomas Bindl from Refined Labs GmbH, and Andy Atkins-Kruger of WebCertain Europe Ltd.

Finally, Mr. Zwicky spoke on the ‘Best Kept Secrets to Search’ panel. Made up of SEM veterans, this panel is billed as a ‘no holds barred interactive session’ in which search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks and secrets.

Considered a leader and visionary in the search marketing industry, Mr. Zwicky began his search marketing career in 1998. After successfully managing search engine optimization (SEO) and paid online advertising campaigns for an e-tail startup operation, Richard founded SEO firm Metamend Search Marketing.

While at Metamend, Mr. Zwicky focused on creating software and hosted tools that solved challenges common to search marketers, including issues related to localized and personalized search results. As a result of this focus, the company was recognized throughout the industry for its geolocation and phraseology technology, along with its context sensitive search technologies.


Mr. Zwicky founded Enquisite, Inc. in 2006 to fill the void in search referral data he experienced with web analytics tools. He currently serves as Enquisite’s President, where he drives product and feature development. He is a sought-after speaker on topics related to web analytics, search marketing and search analytics and has served on panels at conferences hosted by Search Engine Strategies, Search Marketing Expo, and others.


Enquisite, Inc. is a developer and provider of the next generation of search analytics solutions. Founded in 2006, Enquisite offers search marketers unparalleled insights into search page rankings and visitor behavior from both organic and pay-per-click (PPC) search listings.


Enquisite is a search engine referral analysis suite that provides in-depth information about web site visitors referred by search engines. Used by organic and paid search marketers, Enquisite delivers a wide array of search referral data with metrics ranging from a ‘big picture’ overview to extremely granular information about local search markets. The company has offices in San Francisco, CA and Victoria, British Columbia.


To learn more, please visit: www.enquisite.com.

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