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London, United Kingdom - (Cheap Web Hosting Directory) - February 12, 2008 - Search Engine Strategies (SES) London, is scheduled to host an interactive debate, concerning Microsoft’s recent bid for Yahoo!, with leading industry analysts and search experts.

The Changing Search World panel will assemble to discuss the global impact caused by Microsoft’s recent bid for Yahoo. Hosted by Kevin Ryan, the session will take place on day 2 of the conference (20th February), scheduled to take place between February 19-21 at the Business Design Centre in Islington..

The Changing Search World will be introduced by Nick Carr, the author of ”Does IT Matter?” and the recently published ”The Big Switch.” Mr. Carr will be joined by a panel of leading industry analysts and search experts brought together exclusively to discuss the consequences of these changes in an interactive format.

Mr.Ryan remarked, ”The recent possibilities presented with a Microsoft/Yahoo world represent the culmination of the ongoing battle for mindshare in accessing the world’s information. We have access to the world’s leading analysts and search experts who will be giving their views on recent events in what promises to be a very explosive debate.”

Inncisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

To learn more about SES London, please visit: www.searchenginestrategies.com/london.

For more information about Search Engine Strategies, please visit: www.searchenginestrategies.com.

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