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San Francisco, California - (Cheap Web Hosting Directory) - March 29, 2006 - Residential real estate search engine firm, Trulia, Inc., has released ”The Truth About Real Estate Search: Optimizing the Assets of the Residential Real Estate Industry on the Internet.”

Trulia is releasing the findings of the in-depth white paper in the midst of record numbers of consumers searching the Internet for residential property information and an abundance of new real estate search services entering the online marketplace.

Sami Inkinen, Co-Founder of Trulia explained, ”We developed this important research as a direct result of conversations with major real estate brokerages around the country who were seeking more education on the evolving area of online search in real estate. With so many new search services available, brokers are looking for answers to their questions and concerns about how best to leverage and protect their most valuable information resource online: the property listing.”

The new white paper includes consolidated feedback from dozens of leading real estate brokerage firms, as well as a discussion about the potential role of vertical search in the brokerage business, and the opportunities and challenges it presents.

Specifically, the report acknowledges that the listing broker has the most to gain and the most to lose through open access to property listing information within the online real estate vertical search space. It is critical for brokers to perform adequate due diligence to understand all the important variables relating to online search: 1) the types of search services now available; 2) the difference and benefits of ”vertical” versus ”general” search so brokers can leverage the best of what each has to offer; 3) whether it makes sense to allow free access to property listing information on the Internet; 4) the questions to ask to ensure a specific search model is in line with a broker’s business goals; and 5) precautions to take before a brokerage aligns itself with a search service. As part of this process, Trulia has developed a list of key due diligence questions that all brokers should ask when considering a business relationship with a search company or related information service.

Through the industry research conducted for this white paper, Trulia believes it has developed a strong foundation and business model that support the online business interests of the real estate brokerage community.

Trulia CEO and Co-Founder, Pete Flint added, ”Our business model is based on a user-friendly search tool that points qualified online consumers directly to the richest source of property information: the listing broker or agent. Our industry research only validates our previous belief that the brokerage community is the critical piece to the home search puzzle.”

To learn more about the white paper, please visit: www.trulia.com/truth/.

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