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London, United Kingdom - (Cheap Web Hosting Directory) - August 29, 2008 - Search engine specialist, Greenlight, will manage ghd ceramic hair stylers and products’ Search Engine Marketing PPC account, previously managed by MVi Manchester.

Taking in both natural and paid search, the endeavor will include the application of SearchSentry, Greenlight’s in-house brand defence tool. Launched in 2001, British owned ghd has developed a worldwide following, with the brand name becoming synonymous with the popular term ‘hair straighteners.’ Greenlight has been tasked with making search the main driver of traffic to the ghd website with an ultimate objective of increasing product sales and brand visibility as well as consolidating the brand as a leader in its market space.

Greenlight will deliver Search Engine Optimisation (SEO) and Pay Per Click (PPC) for the brand and will take an integrated approach to the campaign. The agency’s paid search division will apply its in-house technology Quant to the account, which uses artificial intelligence and learning algorithms to deliver a highly efficient paid search campaign. SearchSentry, Greenlight’s new brand defence platform, will also be applied to the account.

The service will work to protect the online ghd brand by monitoring competitor and affiliate activity. This offers brand managers a competitive edge that will help them control and defend their brand.

Warren Cowan, CEO, at Greenlight noted, ”Managing both SEO and PPC for ghd is a really exciting opportunity as it will give us the chance to get deeply involved in the brand’s online strategy. Both the SEO and PPC teams will work together to ensure complete integration across the campaign. We are delighted to be working with such a great retail brand.”

Gary Robinson, head of Internet services at ghd, added: ”Greenlight’s clear understanding of our business and the challenges it faces really impressed us in the pitch process. We were keen to put all our search marketing under one roof and the range of Greenlight’s in-house technologies offered everything we were after. We are looking forward to getting started.”

Recent Greenlight wins include Mr and Mrs Smith and Co-operative Financial Services. Notes to editors Greenlight is an award winning, specialist search marketing agency providing targeted and accountable organic and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients’ positioning and website visibility in the top search engines, and driving traffic to their websites. Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimisation, pay per click management, link building, consultancy and SEM training. Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

To learn more, please visit: www.greenlightsearch.com.

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