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New York, New York - (Cheap Web Hosting Directory) - April 23, 2007 - The latest techniques and trends in 2007, will be featured in a conference series focused on web metrics, e-mail marketing, advertising in social media, and online video advertising sessions, in New York and San Francisco.

The ClickZ Network released its roster of conferences on both U.S. coasts, featuring high caliber speakers and informative sessions, designed to attract and create savvy interactive marketers and advertisers.

Topics in the limelight for the upcoming year include web metrics, e-mail marketing, advertising in social media and online video advertising. The ClickZ series is designed to educate attendees and, in essence, help them do their jobs more effectively through exclusive insights and in-depth coverage of topics.

ClickZ Specifics
Web Metrics: Hilton New York, May 2, 2007
Marriott San Francisco, October 26, 2007
Online, almost everything can be measured: uniques, clicks, engagement, buzz, opens, conversions, demographics, branding, and time spent are just a few examples of the many available metrics. Marketers embrace the very real potential of all this information - but often feel overwhelmed by mountains of data, as well as stymied by the technology that delivers the solutions.

ClickZ Specifics: E-mail Marketing
Marriott San Francisco, May 14, 2007
Hilton New York, October 2, 2007
E-Mail. The web’s dominant application remains an integral component of any interactive marketer’s toolbox. Just because it’s been around almost as long as the web has doesn’t mean e-mail marketing isn’t morphing. E-mail’s potential, tools, techniques, and best practices are rapidly evolving.

ClickZ Specifics: Advertising in Social Media
Hilton New York, May 21, 2007
Marriott San Francisco, September 24, 2007
Social networks, user-generated content, blogs, feeds, tagging, social bookmarking, immersive game environments, and virtual worlds. It’s Web 2.0, your customers are in control, and the old-fashioned media buy has all but gone bye-bye.

ClickZ Specifics: Online Video Advertising
Hilton New York, July 19, 2007
More than a quarter of consumers said they regularly watch video online, while the top video aggregators disseminate millions of streams every day. Video formats are more effective for marketers, and more lucrative for publishers. Advertisers, marketers, publishers, and content providers who are using or considering this very fast-moving medium can quickly get up to speed on the formats, considerations, strategy, results, and creativity in an immersive morning forum.

Rebecca Lieb, Editor-in-Chief of The ClickZ Network, a division of Incisive Media remarked, ”For 10 years, ClickZ.com has been the first place interactive marketers go to learn what’s new in this arena. We’re now extending our online offering with this ambitious schedule of events to ensure interactive marketers and advertisers can immerse themselves in critical topics to help keep them ahead in this ever-changing market.”

The ClickZ Network is a resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM).

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites the ClickZ Network, Search Engine Watch and their associated events series including ClickZ Specifics and Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

To learn more about ClickZ events, please visit: www.clickzevents.com.

For more information about ClickZ, please visit: www.clickz.com.

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