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Sears Expects Its First $5 Million Sales Day On-Line

Thanksgiving Weekend On-Line Sales Could Set Record

HOFFMAN ESTATES, Ill., Nov. 25 /PRNewswire/ — Sears expects its on-line
properties will surpass the $5 million mark for one-day sales for the first
time this Thanksgiving Day weekend, indicating sites such as sears.com and
landsend.com may have their busiest holiday season on record.

"Sears.com will generate 40 percent more sales this year than it did in
2002," said Bill Bass, vice president/general manager of Sears Customer
Direct. "That’s a testament to the value, quality and convenience customers
enjoy while shopping on-line with Sears and Lands’ End."

Fueling those sales will be a new twist for sears.com shoppers. For the
first time, sears.com will offer post-Thanksgiving sale prices on select
advertised items on Thanksgiving Day, allowing shoppers a head start on buying
their holiday gifts from the comfort of home. Thanksgiving Day purchases can
be shipped free of charge with a mail-in rebate.

Traditionally, the day after Thanksgiving marks the start of the holiday
shopping season, where shoppers rise early to take advantage of sales on items
that are priced to move. However, sears.com shoppers can stay in their
pajamas a little later Friday, knowing their purchases can be shipped for free
on most items under 70 pounds until December 18 or picked up at a Sears store.
In fact, more than 40 percent of sears.com shoppers opt to pickup their
merchandise at a nearby Sears store; 55 percent prefer this option the week
before Christmas. That’s especially true for hot items such as refrigerators,
DVD recorders and plasma televisions.

"Sears realizes how valuable time is to our customers, especially during
the holidays," Bass said. "By offering these sale items a day earlier, we
hope our customers make Sears and sears.com their primary shopping destination
this holiday."

Sears, Roebuck and Co. (NYSE: S) is a broadline retailer with significant
service businesses. In 2002, the company’s revenue was more than
$41.4 billion. The company offers its wide range of apparel, home and
automotive products and services to families in the U.S. through Sears stores
nationwide, including approximately 870 full-line stores. Sears also offers a
variety of merchandise and services through its Web sites, Sears.com and
landsend.com, and a variety of specialty catalogs.

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