Third Party Search, Integrated by E-commerce, Web Technology Company

Updated on Thursday, October 26th, 2006 at 10:40 am

If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

Herzliya, Illinois - (Cheap Web Hosting Directory) - October 26, 2006 - E-commerce and web technology company, ProjectThunder, Inc., has integrated with third party search providers, Nextopia and Mercado, with its Mediachase eCF platform.

Calvin Luttrell, CEO of ProjectThunder remarked, ”These companies (Nextopia and Mercado) represent the future of merchandising and search applications. Marrying the eCF with these advanced search solutions creates a robust and exciting online retailing environment that truly enhances the shopping experience.”

According to information released by the company, Corey Leibow, CEO and President of Mercado indicated that retailers implementing these types of merchandising solutions very often see conversion rates increase dramatically - sometimes by as much as 60 per cent. Mr. Leibow stated, ”With the holiday shopping season almost here, it’s perfect timing. Online retailers are looking for ways to increase customer satisfaction, confidence and create a more intuitive online shopping experience. Our clients using these solutions see an instant increase of professionalism on their sites.”

The Nextopia product, geared for start-up and small businesses, offers a low cost XML based feed for search results making it easy to implement. Spelling corrections, sorting and filtering options coupled with the search results help customers find what they are looking for. For larger businesses with an extensive product base, Mercado offers advanced search with spelling and linguistics tools, advanced search management along with banner and promotion cross-sell features. Mr. Luttrell continued, ”We are dedicated to helping businesses increase their bottom line. These tools will do it.”

Nextopia features include:
• Error tolerant fuzzy matching
• ”Did you mean?” suggestions
• Related product suggestions
• Advanced search refinements
• Sorting based on any field
• Custom thesaurus/synonym mapping
• Keyword stemming
• Search analytics

Mercado features include:
• Search results management
• Paid search optimization
• Personalized online promotions management
• Multivariate and A/B Testing
• Intuitive Search
• Dynamic Browsing
• Search and Browse Integration
• Automatic product categorization
• Attribute extraction capabilities
• Other Search and Browse tools include Linguistic rules and dictionaries
• ”Did-you-mean?” function to avoid null search results
• Parametric search
• Relevance and Precision Mechanisms
• Breadcrumb Editing

Founded in 2004 and based in Tarzana, California, engineering company, ProjectThunder provides e-commerce technology applications offering e-commerce and web solutions through partnerships.

Mercado is an e-commerce search and merchandising solution specialist for multi-channel retail and B2B organizations, offering buying experience and equipping business managers with a platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy’s, Target, Organize.com, MSN Shopping, Caterpillar and OfficeMax, are some of the companies in Mercado’s roster.

To learn more about ProjectThunder, please visit: www.projectthunder.com.

For more information about Mercado Software, please visit: www.mercado.com.