Top 10 Internet Yellow Pages Searches

Updated on Thursday, September 29th, 2005 at 10:23 am

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Berkeley Heights, New Jersey - (Cheap Web Hosting Directory) - September 29, 2005 - Research announced by the Yellow Pages Association revelas that restaurants, physicians, automobiles and lawyers are among the Top Ten categories searched by Americans when accessing the print and online Yellow Pages.

The 2005 Yellow Pages Industry Usage Study, conducted by Knowledge Networks/SRI, reveals the top-referenced Yellow Pages headings in print, and for the first time ever, in Internet Yellow Pages.

The 10 most frequently referenced print Yellow Pages headings are:

1) Restaurants, 2) Physicians-Surgeons, 3) Automobile Parts, 4) Automobile Repairing-Service, 5) Pizza, 6) Attorneys-Lawyers, 7) Automobile Dealers, 8) Dentists, 9) Hospitals and 10) Beauty Salons.

For Internet Yellow Pages, the 10 most frequently referenced headings are:

1) Restaurants, 2) Hotels, 3) Physicians-Surgeons, 4) Automobile Dealers, 5) Florists, 6) Automobile Repairing-Service, 7) Automobile Parts-Supplies, 8) Schools, 9) Attorneys-Lawyers and 10) Insurance.

Larry Small, YPA Director of Research explained the findings, “There are some significant differences between the top category searches in print versus online Yellow Pages, as a higher percentage of online references are credited to the headings of hotels, florists and schools. However, restaurants continue to take the most popular heading slot for both the print and online Yellow Pages.”

For more information on specific Yellow Pages headings, please visit the Yellow Pages Association web site: http://www.ypassociation.org/research/index.cfm.

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