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Minneapolis, Minnesota - (Cheap Web Hosting Directory) - October 8, 2007 - Global e-commerce and web hosting outsourcing provider, Digital River’s BlueHornet Networks,has been engaged to provide email services for Internet Retailer Top 500 brands: Venus Swimwear, Rooms To Go, and The Orvis Company.

Other new BlueHornet clients include DaveRamsey.com, PropertyRoom.com and Aquent. The new clients are using BlueHornet’s eMarketing Suite version 4.0 (eMS 4.0), its advanced email marketing application. BlueHornet’s eMS 4.0 delivers features, including transactional messaging, that online retailers can use to improve the customer purchasing experience. In addition, eMS 4.0’s advanced message targeting capabilities allow retailers to quickly respond to customer behavior with relevant up-sell and cross-sell emails.

Jonathan Wilbur, e-commerce analyst for Venus Swimwear offered, ”BlueHornet’s sophisticated segmentation technologies and robust re-marketing capabilities offer the features we need to precisely target our messages and drive incremental customer revenue. Quickly identifying new sales prospects and then sending email campaigns that include highly relevant messaging is critical to success in today’s competitive online market. BlueHornet’s eMS 4.0 helps us stay ahead of the curve and capture meaningful sales opportunities.”

The 2007 Edition of Internet Retailer’s Top 500 Guide is an authoritative ranking and comprehensive analysis of America’s 500 largest e-retailers based on their annual sales on the web. It contains competitive data on the leaders of web-based retailing who account for nearly two-thirds of the $135-billion e-retailing industry in the United States.

Tim Marusich, Vice President and General Manager for Digital River’s BlueHornet business unit remarked, ”BlueHornet has been able to further break into the elite group of online marketers from the Internet Retailer Top 500 Guide because our of the flexibility of our email marketing suite. Our offering includes features that apply to e-retailers of all sizes, and helps many of our clients achieve a large volume of online sales.”

Rob Hagen, Chief Executive Officer for PropertyRoom.com added, ”BlueHornet’s innovative and smart marketing technologies are helping us further expand our communications programs. We are using BlueHornet’s comprehensive segmenting features to take full advantage of our data so that we can send targeted messages to our customers and ensure their online experience is personalized for them.”

In August, the company added several companies to its client roster, including retail and hospitality firms, Menards, La Quinta Inns and Suites, Snap-On Tools and Red Wing Shoe Company. In addition to using BlueHornet’s eMarketing Suite version 4.0, many new clients are leveraging BlueHornet’s in-house professional services. These services include e-mail marketing strategy, deliverability management, template design and copywriting, custom programming and development, and end-to-end project management.

Blue Hornet recently presented at the Internet Retailer 2007 Conference and Exhibition event, at the San Jose McEnery Convention Center in San Jose, California, showcasinh two new features of its SureSend e-mail deliverability enhancement suite - the HTML Design Consultant and the Message Rendering Report. Both new SureSend features enable e-mail marketers to identify and correct HTML coding issues that may affect e-mail deliverability and response rates. The features are integrated into BlueHornet’s flagship e-mail marketing application, eMarketing Suite 4.0.

The Internet Retailer e-retailing conference, featured over 4,300 online merchants from retail chains, catalog firms, web-only merchants and consumer manufacturers, sharing ideas and experiences on the one thing they have in common: web-based retailing. Conference administrators experienced an over 25% increase in attendance this year, over previous Internet Retailer events.

BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a provider of permission-based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution.

Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.

To learn more about Blue Hornet, please visit: www.bluehornet.com.

For more information about Digital River, please visit: www.digitalriver.com.

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