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SSL Certificates Provide Security and Build Trust for ecommerce Transactions

GoDaddy.com, the World’s No. 1 registrar of new domain names, announces theaddition of SSL (Secure Socket Layer) certificates to its extensive productoffering, offering online consumers the advantage of 128-bit encryption securityat Go Daddy’s recognized value pricing.

Go Daddy’s secure certificates provide 128-bit encryption (the strongestencryption available on the market today for web server certificates). Thisguarantees that any sensitive information transmitted between a web browser anda website occurs over a secure, encrypted link and is protected at the
highest level.

“Go Daddy’s SSL certificates provide competitive advantages to onlinebusinesses by providing consumers with the assurance that their private andpersonal information is being encrypted during transmission,” says BobParsons, president and founder of Go Daddy. “Consumers who are assured ofsecurity are more apt to purchase — and continue to purchase — through a
company’s secure web site.”

Before issuing any certificate, Go Daddy’s Registration Authority performs arigorous authentication that includes both an automated application processfollowed-up by manual verification with corroboration through third partydatabases such as D & B. This provides online purchasers with the peace of
mind that websites that display a Go Daddy certificate have been subjected to areasonable validation to determine that they are in fact who they purport to be.

Go Daddy’s validation effort contrasts sharply with other certificate issuingcompanies who charge significantly higher prices but provide little meaningfulvalidation.

Go Daddy SSL Certificates are processed and delivered within a matter of hours.Compatible with 99 percent of the Web browsers on the market, Go Daddy’sCertificates are currently listed at $49.95 per year or $99.90 for two years.Other companies charge as much as $895 per year for substantially the sameproduct.

“Go Daddy’s secure certificates offer online businesses a simple andincredibly cost-effective way to grow their sales by showcasing in a meaningfulway that they care about their customer’s information and peace of mind,”says Parsons.

About The Go Daddy Group, Inc.

The companies of the Go Daddy Group enable individuals and businesses toacquire, create and safeguard their unique identities and brands on theInternet. Currently ranked No. 92 on the 2003 Deloitte Technology Fast 500, theGo Daddy Group is comprised of three ICANN-accredited registrars, includingflagship registrar GoDaddy.com, the No. 1 registrar of net new
domains and the No. 3 overall largest domain registrar in the world; Wild WestDomains, Inc., which enables third parties to resell domains and relatedservices from the Go Daddy Group’s ever-growing technology portfolio; and, BlueRazor Domains, Inc., which provides membership-based services for
large-volume domain purchasers. The Go Daddy Group also includes technologydevelopment company Starfield Technologies, Inc., and Domains by Proxy, Inc., aprivate registration service.

Web Site: http://www.godaddy.com

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