Web Hosting E-Commerce Firm, Digital River, Hosts Global Network Sales Summit
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Minneapolis, Minnesota - (Cheap Web Hosting Directory) - May 16, 2007 - Global e-commerce and web hosting outsourcing provider, Digital River, hosted a Global Network Sales Summit for clients, including software publishers, online retailers and high-tech and consumer electronics manufacturers.
At the Digital River Summit, clients built joint sales and marketing partnerships with clients from around the world as well as attend educational sessions on the latest e-commerce trends and revenue-generating methods, at the Westin Mission Hills Resort and Spa in Rancho Mirage, California.
Throughout the conference, Digital River’s clients created sales and marketing partnerships with other clients during pre-scheduled meetings. Based on these partnerships, clients agreed to market and sell each other’s products to respective customer bases in exchange for a shared-revenue arrangement.
Don Peterson, Senior Vice President of global client development at Digital River explained, ”The Global Network Sales Summit offers our clients an opportunity to come together, create partnerships and learn about the wide breadth of e-marketing and sales programs available through Digital River. We believe this is an ideal venue for our clients to build and capitalize on strategic marketing programs that can take their e-commerce operations to the next level. In addition, the summit provides multiple opportunities for our clients to create joint online sales promotions.”
The educational program at Digital River’s Global Network Sales Summit included keynote presentations by industry thought leaders. Michael Maslansky, President of Luntz, Maslansky Strategic Research, a full-service market research and communications consultancy, gave a keynote address titled, ”Words that Work … It’s not what you say. It’s what people hear.” Christopher M. Swenson, Director of software industry analysis for NPD Group, a global provider of consumer and retail market research, also gave a keynote address titled, ”Where and Why Consumers Purchase Software Online and Why They Don’t.”
In addition to the keynote addresses, the conference program at Digital River’s Summit included more than two dozen educational break-out sessions. Summit participants were invited to attend sessions to learn how they can grow their online businesses by leveraging Digital River’s affiliate network, strategic marketing services and e-marketing tools and technologies.
During an evening event at the Global Network Sales Summit, Digital River also presented its Internet Commerce Excellence (ICE) Awards to honor its clients’ outstanding achievements and successes in building and growing their online businesses. The ICE Awards recognize Digital River clients that implement creative new e-commerce strategies to attract customers, build loyalty and generate online sales. ICE Awards were presented in the following categories: ”Best Product Launch,” ”Best Strategic E-Marketing Performance,” ”Best Third-Party Promotion,” ”Best International E-Commerce Strategy,” ”Best Performance by an Online Retailer,” ”Rookie of the Year” and “Highest Online Sales Growth.”
Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.
To learn more about Digital River, please visit: www.digitalriver.com.
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