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Minneapolis, Minnesota - (Cheap Web Hosting Directory) - April 15, 2008 - Global e-commerce and web hosting outsourcing provider, Digital River, recently accepted an invitation to Exhibit at ad:tech Paris 2008.

The conference exhibit featured its DirectTrackaffiliate management platform, at the Palais des Congrs conference center in Paris, France. DirectTrack, was recently enhanced to support online marketing in localized languages and currencies. The new international functionality enables users to target a diversified audience in its spoken language by providing translations for both the advertiser and affiliate interface.

The booth also featured demonstrations of DirectTrack’s new SubID reporting capabilities. Affiliates can now effectively and effortlessly measure the success of their marketing campaigns via DirectTrack’s enhanced multi-level tracking, which provides conversion reports at campaign, adgroup and keyword levels. These reporting enhancements are designed to give affiliates an increased level of detail in their reporting and more visibility into their online business.
ad:tech Paris 2008 is a two-day exhibition and conference dedicated to interactive advertising and marketing technologies, such as Internet marketing, search-engine marketing, email marketing, mobile marketing and e-commerce.

Recently, Digital River issued a call for entries for its 2008 ICE Awards (Internet Commerce Excellence). The awards recognize Digital River clients that are putting its e-commerce best practices to work in creative new ways to attract customers, build loyalty and drive revenues and efficiencies through their online stores. Digital River’s ICE Awards will be presented to clients at the company’s Spring Global Network Sales Summits, which are being held in Athens, Greece and Minneapolis, Minnesota.

Digital River clients, ranging in size from small businesses to large enterprises, are eligible to participate in the ICE Awards. Clients will be recognized in a variety of award categories, including Rookie-of-the-Year, Highest Online Sales Growth, Best Product Launch, Best Performing Third-Party Promotion, Best International E-Commerce Strategy, Best Performance by an Online Retailer and Best Strategic E-Marketing Performance.

Digital River, Inc., a provider of global e-commerce solutions, builds and manages online businesses for over 40,000 software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China.

To learn more about DirectTrack, please visit: www.directtrack.com.

For more information about Digital River, please visit: www.digitalriver.com.

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