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Minneapolis, Minnesota - (Cheap Web Hosting Directory) - July 16, 2007 - Web host and e-commerce firm, Digital River’s BlueHornet Networks, hosted a presentation at the Software Industry Conference (SIC), at the Hyatt Regency Tech Center in Denver, Colorado. Chuck Davis, Vice President of BlueHornet’s business unit, discussed best practices for effective e-mail marketing.

Mr. Davis explained, ”Today’s e-mail technology offers many exciting ways organizations can extend their reach online. Never before have marketers had access to such an array of tools to effectively focus their messages and target specific audiences. However, there are a few important e-mail best practices marketers need to understand so they can execute successful campaigns.”

The presentation, entitled ”E-mail as a Marketing Tool,” was featured at The Software Industry Conference’s three-day event, including other informative and educational software industry breakout sessions. SIC was first held in 1991 and has evolved into a world-leading shareware conference.

BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission-based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution.

Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.

To learn more about SIC, please visit: www.sic.org.

To learn more about Digital River, please visit: www.digitalriver.com.

For more information about BlueHornet Networks, please visit: www.bluehornet.com.

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