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Silver Spring, Maryland - (Cheap Web Hosting Directory) - August 30, 2007 - Web hosting provider and development company, Freewebs.com, has devised and launched a new creative advertising campaign for the comedy Mr. Bean’s Holiday, currently playing in theaters.

Mr. Bean’s Holiday stars Rowan Atkinson as the bumbling, hilarious Mr. Bean. In his latest misadventure, Mr. Bean - the nearly wordless misfit who seems to be followed by a trail of pratfalls and hi-jinks - goes on holiday to the French Riviera and becomes ensnared in a European adventure of cinematic proportions. The campaign on Freewebs encourages people to join the mayhem and interact by way of a fun calendar widget, which allows users to upload a photo themselves to a Mr. Bean’s Holiday calendar, which they can then share with anyone on the web. The calendar widget can be accessed by Freewebs members at http://members.freewebs.com/Misc/MrBeansHoliday/.

Chris Cunningham, Vice President, Freewebs Advertising explained, ”Engaging with widgets is a consumer’s personal choice. The second a person takes a widget to his or her individual web page, what was once an ad, becomes content. Today’s users are speaking for the brand by adding these widgets to their personal websites, and we make sure that these widgets are easily shareable and publishable.”

Freewebs has been a developed widget marketing and advertising campaigns that have reinforced what some industry experts have referred to as the ”year of the widget” in advertising. Recent campaigns include: — Cingular — Freewebs created a cutting-edge ring tone advertising campaign, which featured multi-media, viral video widgets to spotlight new and emerging artists. — Paramount Pictures/Freedom Writers — Freewebs built a highly engaging campaign called ”Be Heard,” which was sponsored by Paramount. The campaign involved a community on the homepage, which encouraged people to start a meaningful exchange with one another and to share personal and inspirational stories — just as they do in the movie. — Reebok — Freewebs created a customized campaign that allowed users to create and show-off RBK creations via a virtual Shoe Fight contest.

Freewebs aligned with RBK to increase awareness of its ”Run Easy” brand and to drive traffic to http://www.rbkcustom.com. — Ghost Rider/Sony Pictures — To help promote the Ghost Rider movie, Freewebs created a campaign utilizing media and creative elements via templates, shout-box, games and cursor effects. — Adidas — Adidas launched an ”Impossible Is Nothing” brand message to consumers. The objective of the campaign on Freewebs was to encourage consumers to adopt ”Impossible Is Nothing” as their personal mantra. Freewebs created a widget campaign to showcase this message via a user generated widget platform. The widget let users submit a story/brief account or videos demonstrating their “Impossible Is Nothing” experiences, aspirations and achievements. These stories were then added to the Adidas stars’ video stories as a form of inspiration. — The Number 23 Movie Campaign — Freewebs compelled users to see The Number 23 movie by creating a viral widget to ignite interest in the mystery of The Number 23.

Freewebs developed a Widget Game that manipulated bits of the users’ personal information to show them the ubiquity of the number 23 in their lives. Freewebs also recently announced the creation of a new Widget Marketing Association, a professional organization for engagement marketers that brings together agencies, brands, publishers and widget companies to exchange knowledge, best practices and help set standards.

Freewebs’ President Shervin Pishevar will serve as Chairman and Freewebs’ VP of Global Ad Sales, Chris Cunningham, will head the Steering Committee. Other WiMA member companies currently include: Clearspring; comScore; Freewebs; Gigya; Gizmoz; Goowy/Yourminis, RockYou and Widgetbox. Freewebs has been leading the way in more effective advertising campaigns with widgets, and to date, 17 million people and counting have built websites on Freewebs.com.

Founded in 2001, Freewebs.com offers members a personal digital hub that includes web pages, blogs, profile pages, photo sharing, e-commerce, and video, within a unified web presence. The company services more than 14 million users around the globe. Freewebs.com is privately held and based in Silver Spring, Maryland.

For more information about Freewebs.com, please visit: www.freewebs.com.

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