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Herndon, Virginia - (Cheap Web Hosting Directory) - October 3, 2008 - Web hosting provider and domain name registration services firm, Network Solutions, has debuted the launch of its new Pay Per Click (PPC) advertising enhancements, including optimization of keywords through a new self-learning software solution.

Knut Svendsen, Director of Product Marketing for Network Solutions remarked, ”Although our current pay per click services were generating thousands of lucrative leads for our customers, we recognized the potential for improvement. Innovations like our new keyword optimization software will benefit all of our PPC campaign management customers, while other enhancements like our geo-targeting capabilities can help smaller businesses to use their PPC budgets with greater efficiency.”

The software monitors crucial Web activity around the clock, automatically translating the data into actionable improvements for the keyword selections and campaign performance for Network Solutions’ customers. The enhanced pay per click management program provides customers with 24-hour access to detailed, daily campaign performance reporting, allowing them to monitor and evaluate their pay per click advertising investment whenever they choose.

The improved PPC management program also features sophisticated geo-targeting capabilities that enable customers to hone in their PPC campaign impressions on specific geographic markets. Phone call leads have been integrated into the pay per click management system as well, with features that allow call recording and detailed reporting of phone lead data. These added features move the service into the PPA (Pay Per Action) realm, enabling clients to generate leads from emails, forms, landing pages, and phone calls.

Existing features of Network Solutions’ PPC management services include expert campaign consulting, PPC advertising budget optimization and lead tracking. The actual day-to-day management of the campaigns is handled by Network Solutions’ in-house experts, giving customers the ability to review performance reporting, follow tracked leads and increase or decrease their PPC budgets at any time.

Network Solutions provides e-business solutions and domain name registration services, including a full range of online services to small and medium enterprises, with web hosting, web design, e-commerce software, search engine marketing, SSL certificates, e-mail services and domain name registration. Network Solutions draws on more than 29 years of experience to make it simple and affordable for customers to build and manage an online presence through a one-stop web Solutions provider.

For more information about the new paid search engine marketing enhancements, please visit: www.networksolutions.com/pay-per-click/index.jsp.

To learn more about Network Solutions, please visit: www.networksolutions.com.

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