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Minneapolis, Minnesota - (Cheap Web Hosting Directory) - April 19, 2007 - Global e-commerce and web hosting outsourcing provider, Digital River, is offering enhanced digital delivery capabilities for the gaming community, through a partnership with online gaming technology solutions firm, Yummy Interactive Inc.

Digital River now offers casual and core gamers playSooner streaming delivery technology to enhance and expedite the download process. The new capability is designed to meet the unique needs of the dynamic and growing online gaming space.

Dave Rech, Vice President of Account Development at Digital River explained, ”The challenge with digitally delivering games is that the file sizes are so large that completing a download can take many hours, which removes the immediate gratification that downloads are intended to offer. By adding this new capability, we can further cater to increasingly tech-savvy consumers by digitally delivering in even more efficient and user-friendly ways while continuing to build out our end-to-end gaming solution.”

Digital River now is offering a playSooner capability, a new type of streaming technology, based on the e-commerce partnership with Yummy Interactive. PlaySooner immediately digitally delivers a small portion of a game while the remainder of the game downloads in the background. This allows users to begin playing their new games without having to wait, sometimes for hours, for the entire download to become functional.

Nick Mellios, CEO of Yummy Interactive added, ”We’re thrilled to have an opportunity to extend our digital streaming technology to merchants and retailers through our partnership with Digital River. By combining our services, we will offer merchants and retailers a very strong, competitive online game delivery solution that can be branded and customized for their online business strategy.”

Yummy Interactive Inc., a provider of secure digital distribution solutions of games and applications via the Internet, provides a comprehensive technology platform - CONDUIT to broadband service providers, consumer portals, retailers, and software publishers to deliver and manage game downloads, Games on Demand subscriptions, and micro-transactions.

Founded in 1994, Digital River, Inc., focuses on e-commerce outsourcing, building and managing online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan.

To learn more about Digital River, please visit: www.digitalriver.com.

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