If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

San Francisco, California - (Cheap Web Hosting Directory) - April 11, 2007 - Industry specific destination search portal and Internet search services firm, InterSearch Group, Inc., has debuted the enhanced edition of its marquee personal finance online property, www.banks.com.

Dan O’Donnell, Chairman and CEO of InterSearch Group remarked, “We acquired Banks.com in September 2006 to create a preeminent online consumer banking one-stop marketplace built around a domain name that is synonymous with that offering. We’ve now completed the initial stage of its integration into our business platform. We are already seeing a sharp increase in traffic to the site and click through rates, further validating our strategy of locating attractive acquisition targets and transforming them into successful online businesses.”

Banks.com is an online consumer finance marketplace aggregating information on a broad range of products and fees including: mortgages, credit cards, auto loans, college financing, debt management, retirement, and more. The online property now also features a wealth of resources and advice on personal finance topics in a convenient user format. Banks.com generates revenues through a hybrid model combining pay-per-click and affiliate arrangements with advertisers and paid search.

After acquiring the property in 2006, InterSearch Group undertook a number of initiatives aimed at making Banks.com more attractive to online users, including enhancement of content, the addition of loan calculators and better usability. InterSearch Group also integrated the site into its network of advertising and paid search partnerships.

Mr. O’Donnell continued, “The high-quality content and relevant advertisements drive traffic to Banks.com through free inclusion in algorithmic search as well as paid search initiatives whereby our partners direct traffic to us in order to leverage our premier advertising relationships. We are confident that Banks.com will become the preferred destination for personal finance and consumer banking, generating meaningful revenue for our company.”

Financial Services is the largest Internet advertising vertical constituting about 12% of overall online advertising. According to eMarketer, online ad spend by financial services firms is expected to grow at a compound annual growth rate of 18 percent through 2010. InterSearch Group expects to leverage favorable market trends and believes that Banks.com will be a material revenue contributor in 2007 and beyond.

InterSearch Group operates industry specific destination portals and provides Internet search services through a combination of traffic aggregation and proprietary websites, such as www.banks.com, www.irs.com and www.camps.com. InterSearch Group operates in growing segments of Internet commerce including paid search, direct navigation and online marketing driving high quality traffic to advertisers and providing users with quick access to pertinent products and services. Through its corporate services division, InterSearch Group also provides Internet technology related professional services to large corporations, predominantly in the Financial Services industry. InterSearch Group is headquartered in San Francisco, California at 222 Kearny Street, Suite 550, and can be reached via telephone at 415-962-9700.

To learn more, please visit: www.intersearch.com.

Related posts brought to you by Yet Another Related Posts Plugin.