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Web Site Optimization Launches Free ‘Optimization Week’ Magazine To Help Webmasters Increase Web Site Speed and Usability, While Saving on Bandwidth Costs

ANN ARBOR, Mich., Nov. 5 /PRNewswire/ — Web Site Optimization, LLC (WSO),
http://www.websiteoptimization.com , a leading web site optimization provider, is
announcing the launch of a new FREE online magazine titled "Optimization Week"
http://www.optimizationweek.com. Each issue of "Optimization Week" is FREE, fun,
and informative, and offers the latest news and views, some low-speed reviews,
and what’s hot and what’s not in the web performance industry.

The new "Optimization Week" magazine is produced by Andy King, author of
the popular book titled "Speed Up Your Site - Web Site Optimization." Each
issue offers features like the "Speed Tweak of the Week" and Web Site Reviews
where visitors learn the latest standards-based techniques to increase the
speed and usability of their web sites, while saving on bandwidth costs.

"This is a valuable service that we’re offering at no charge," said Andy
King, President of Web Site Optimization. Companies spend a lot of money on
the latest cutting-edge graphic design, multimedia, and other creative design
techniques. This is all a total waste of money if your visitors have to wait
more than a few seconds for your web pages to load. Why? Because, they simply
won’t wait! On the Web, user patience is a time bomb. It starts ticking each
time a visitor opens one of your pages. "You have only a few seconds to get
compelling content onto the screen. Fail, and you can kiss your customers and
profits goodbye. You can’t count on fast connections either. Most Internet
users are still sucking content through a 56K straw. You have to serve up
greased lightning or they’ll bail out of your pages," said Andy King.

"Optimization Week" offers tips and techniques for higher speed …
guaranteed. For your FREE subscription, visit
http://www.optimizationweek.com/.

About Web Site Optimization

Web Site Optimization, LLC provides web site optimization services that
"tune up" web sites for increased usability and profitability with higher
speed, guaranteed. For more information about Web Site Optimization visit
http://www.websiteoptimization.com.

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.Pro Relaxes Rules and Announces December 10 Launch

Trademark Owners Have Until November 10 to Protect their
Intellectual Property

BOSTON, Nov. 5 /PRNewswire/ — EnCirca, Inc. (http://www.encirca.com), registrar
for the .Pro Internet Domain, announced that the rules for the new .Pro domain
have been relaxed, allowing legal, medical and accounting professionals to
register more memorable Internet addresses.

DELAYED LAND RUSH NOW STARTS DECEMBER 10

When .Pro launches on December 10, addresses in the form "xyz.pro" will
now be available to any registrant satisfying the requirements for a
corresponding law.pro, med.pro or cpa.pro internet address. Approval for
second-level domains was granted to the .Pro registry during the ICANN Board
meeting held recently in Carthage, Tunisa.

ICANN is the non-profit corporation that was formed to assume
responsibility for the introduction of new top-level domains such as .Pro.
.Pro is one of seven new domain extensions approved by ICANN designed to offer
the Internet community alternatives to .com.

"Many of our clients have expressed a desire for second level .Pro
addresses," states Thomas Barrett, CEO of EnCirca. "Lawyers, Doctors and
Accountants will now have a short memorable internet address they can use to
brand themselves."

EnCirca is accepting pre-registrations for the .Pro land rush scheduled
for December 10. "We expect .Pro to become a more popular choice for
professionals now that they can get an address such as `books.pro’ in addition
to `books.med.pro’," says Barrett.

.PRO PROVIDES SECURE EMAIL

Initially offered to doctors, lawyers and accountants, the .Pro solution
is designed to assist professionals who have heightened confidentiality
obligations in securing online communications such as client correspondence,
patient information, court, tax, and insurance filings. All registrants must
provide proof of their eligibility in order to qualify for a .Pro domain. In
return, they are issued a digital certificate that will authenticate their
online communications.

"For the first time, professionals will be able to utilize the same
security technology that the leading e-commerce websites use to interact with
their customers," said Thomas Barrett, Chief Executive Officer of EnCirca.
"This is accomplished via digital certificates that encrypt all data
communications involving client and patient information."

TRADEMARK OWNERS HAVE UNTIL NOVEMBER 10 TO PROTECT THEIR INTELLECTUAL
PROPERTY

To protect the rights of trademark owners, the .Pro registry has extended
their ProBlock Defensive Registration service to include second-level .Pro
domains. With the initial plan for .Pro domains such as `books.med.pro’,
trademark owners had little reason to be concerned about potential consumer
confusion.

But with the more generic possibilities such as `books.pro’, trademark
owners should consider whether to protect their intellectual property since it
is now more likely that there will be consumer confusion. The registry’s
deadline for accepting Defensive Registrations from trademark owners is
November 10.

ABOUT ENCIRCA

Founded in 2001, EnCirca, Inc. (http://www.EnCirca.com) is an accredited
registrar for the .Pro registry. It provides domain name registration
services to trademark owners worldwide. Visit http://www.encirca.com for more
information.

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