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Los Angeles, California - (Cheap Web Hosting Directory) - April 11, 2006 - Enterprise-level web content management and site search hosted service, CrownPeak, has released new media features to assist online marketers create and manage RSS feeds.

According to the company, through new RSS and Content Syndication capabilities, the software service leader in content management is offering companies an easy and cost-effective way to automatically create RSS feeds for their web sites, without the hassle of maintenance or management.

Jim Howard, CEO of CrownPeak explained, ”RSS is clearly the next big thing for online marketers and publishers. Now any web site manager can enable RSS for their site by inserting one line of code. CrownPeak does the rest.”

Myriad verticals such as publishing, non-profit and government use RSS (or Really Simple Syndication) to distribute news and information to customers and business partners. With RSS, organizations can instantly increase their content audience because users are able to see any content updates, without having to actually visit the web site or open an email.

Additionally, RSS allows other web sites to feature an organization’s content automatically - with no extra effort on their part - which also helps expand their audience and, ultimately, drive conversions.

David Klein, General Manager of Online Services at Pensions and Investments added, RSS feeds are essential in enabling our users to have access to content quickly and efficiently. With CrownPeak’s RSS capabilities, we can not only offer our readers a ‘what’s new’ and department-by-department feed, but users can also personalize their own custom RSS feed using the search system. With these tools, we expect to increase our traffic and viewer retention rate by quickly and accurately delivering the content our users want.”

To learn more about CrownPeak’s RSS solutions and all of its features, please visit: www.crownpeak.com/rss.

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