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WebSideStory Ranked No. 1 Among ASP Web Analytics Providers

In Recent Study, Technology Innovator Cited as Having the Largest
Market Share of Any Pure ASP Web Analytics Vendor

SAN DIEGO, Dec. 1 /PRNewswire/ — As the market for Web analytics heats
up, a San Diego-based company is in position to take advantage. In two
independent market-share studies this year, WebSideStory
(http://www.websidestory.com), Inc., creators of HitBox services, has been ranked
as the top ASP (application service provider) for Web analytics by revenue,
the company announced today. In its most recent analytics forecast, IDC, a
global market intelligence and advisory firm in the information technology and
telecommunications industries, ranked WebSideStory as having the largest
market share of all pure ASPs. It also cited the company as one of the "most
rapidly growing" Web analytics companies in the world. According to IDC
(http://www.idc.com), the analytics market enjoyed robust growth of 15.4 percent in
2002, and projects the market to grow to $417.9 million by the end of 2007(1).

"The market will continue to grow as more companies realize that Web
analytics can be used to improve the ROI of their Web site," said Bob
Blumstein, IDC’s Research Director for CRM Analytics and Marketing
Applications. "Many companies are finding that a hosted model for Web
analytics best meets their needs, and WebSideStory is well positioned to
benefit from this trend."

The IDC report was the second report this year to cite WebSideStory as the
largest pure ASP Web analytics vendor. In Forrester Research’s spring 2003
report, "Why Web Site Analytics Matter," WebSideStory was also shown as the
top pure ASP vendor by revenue. Forrester Research (http://www.forrester.com) is
an independent technology research company that provides advice on
technology’s impact on business. Since 2000, WebSideStory has been recognized
each year as the market-share leader for outsourced Web analytics.

"We owe our success to our many customers and our employees," said Jeff
Lunsford, CEO of WebSideStory. "Our mission is to help our many customers
meet and exceed their online business goals by providing the best and most
relevant analytics in the industry."

WebSideStory’s clients include some the largest companies in the world,
including companies in e-commerce, financial services, travel, and publishing.
More than 450 enterprise-class clients use HitBox services to sell more
products online, increase lead generation, boost advertising sales, and
enhance online customer support. The company also has more than 3,000 small
business customers. Each month, the company analyzes more than 30 billion
page views for its clients.

HitBox services (http://www.HitBox.com) require no hardware or software
investment and free up valuable IT resources from having to maintain
traditional enterprise software. All the information is collected remotely
and delivered in real time through a convenient, graphical Web-browser
interface. HitBox services are easy to implement, requiring customers only to
embed special tags or beacons in their Web pages.

WebSideStory has achieved a number of industry firsts:

* First to introduce browser-based Web analytics (1996)
* First to offer real-time visitor and customer analysis (1996)
* First to offer visitor analysis for wireless Web sites (April 2000)
* First in the U.S. to track visitor interaction with Macromedia Flash
objects (April 2001)
* First ASP Web analytics vendor to receive a U.S. patent (June 2002)
* First outsourced Web analytics vendor to hire a full-time chief
privacy officer

For more information about WebSideStory’s HitBox services, please visit
http://www.WebSideStory.com or call 888-844-8269.

(1) Worldwide Web Analytics Software Applications Forecast and Analysis,
2003-2007: 2002 Shares and Current Outlook, Robert Blumstein

About WebSideStory

Founded in 1996 and backed by prominent venture capital firms Summit
Partners and TA Associates, WebSideStory is the creator of HitBox, the
standard for online marketing analytics and optimization. HitBox services
provide actionable, real-time information about online visitor and customer
behavior. Some 1,500 name-brand Web sites use HitBox enterprise analytics to
optimize the performance of their online marketing, e-commerce and customer
support initiatives. Altogether, the company has more than 450 enterprise
clients, many of whom use HitBox on multiple properties. WebSideStory is
recognized as the No. 1 provider of outsourced Web analytics by several
prominent analyst firms. For more information, contact WebSideStory, Inc.
Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th
Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. Web:
http://www.HitBox.com or http://www.WebSideStory.com. WebSideStory and HitBox are
registered service marks of WebSideStory, Inc. Other trademarks belong to
their respective owners.

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