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Website Analytics Firm - Omniture - Recognized by Software & Information Industry Association as Codie Awards Finalist

SiteCatalyst’s Ability to Provide Critical Decision Information Throughout an
Organization Key to Its Selection

OREM, Utah, Dec. 30 /PRNewswire/ — Omniture, the leader in providing
adaptable, next-generation web analytics to large, complex websites, today
announced SiteCatalyst 9.5 has been recognized as a Codie Awards Finalist in
the category of Best Business Software Product or Service by the Software &
Information Industry Association (SIIA). Finalists in this category were
determined by a panel of industry judges looking to award the product or
service that best exemplifies the value software provides to business
operations. The ability of SiteCatalyst to be utilized throughout an
organization to make decisions on varying levels was key to its selection.

"In light of the intense competition this year, to be named a Codie Awards
finalist is a tremendous honor and an important achievement. SIIA is proud to
recognize these companies as true leaders in their fields," says Ken Wasch,
SIIA President.

SiteCatalyst is the industry’s most mature, remotely-hosted web analytics
solution that enables managers and executives to see in real-time all the
factors that influence their online success. By measuring online user
behavior, SiteCatalyst provides bottom-line information that allows decision
makers in sales, marketing, channel management, product development and others
to take immediate action that results in higher performance. This ability to
provide real-time, actionable insight to multiple departments has helped
Omniture garner some of the web’s biggest and best companies such as eBay,
Hewlett-Packard, Time Warner, Microsoft and many others.

"SiteCatalyst gives real-time access to the critical online information
needed by today’s business managers. Many of our customers have hundreds and
several have thousands of different people viewing SiteCatalyst reports each
day to make more informed decisions about their business. Regardless of your
specific discipline, the behavior of the online segments of your business
gives insight to optimize and improve ROI," said Josh James, chief executive
officer of Omniture. "The recognition of this by the SIIA further
demonstrates this fact. We are honored to have been selected as a finalist in
this category."

For more information about Omniture and SiteCatalyst, please visit our
website at http://www.omniture.com.

For a complete list of 2004 Codie Awards finalists, visit
http://www.siia.net/codies2004/finalists.asp.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-
generation web analytics technology and is the most experienced provider of
adaptable solutions to large, complex websites. Omniture develops and markets
SiteCatalyst, which has been designed specifically for the needs of enterprise
companies to monitor visitor and commerce activity, identify specific points
of change, and drive business decisions that increase ROI. Cutting-edge
technology has resulted in an impressive client list, which includes eBay,
Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com,
Overstock.com, GM, Hewlett-Packard and VeriSign.

About SIIA

The Software & Information Industry Association (SIIA) is the principal
trade association for the software and digital content industry. SIIA
provides global services in government relations, business development,
corporate education and intellectual property protection to more than 600
leading software and information companies. For further information, visit
http://www.siia.net.

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