Yahoo!, Google, to Participate in Search Engine Strategies NY Event

Updated on Monday, March 17th, 2008 at 10:24 am

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Austin, Texas - (Cheap Web Hosting Directory) - March 17, 2008 - Search marketing experts from Yahoo!, Google, ExactTarget, Click Forensics, MediaVest and Enquisite, are slated to participate in a panel discussion at the Search Engine Strategies New York 2008 Conference and Expo, taking place at the New York Hilton from March 17-20.

The ”Auditing Paid Listings and Click Fraud Issues,” panel, will explore practical solutions for identifying and overcoming the problems of poor click quality and click fraud. Search Engine Strategies New York 2008 Conference and Expo features presentations, panel discussions and exhibits that cover all aspects of search engine marketing and promotion.

Panel Participants include:

Moderator: Jeffrey Rohrs, VP, Agency and Search Marketing, ExactTarget
Reggie Davis, Vice President, Marketplace Quality, Yahoo! Inc.
Tom Cuthbert, President and CEO, Click Forensics
Shuman Ghosemajumder, Business Product Manager for Trust and Safety, Google
Jon Myers, Head of Search, MediaVest
Rihard Zwicky, Founder and CEO, Enquisite

The panel is scheduled for Monday, March 17th 2:00-3:15pm ET, at the Search Engine Strategies New York 2008 Conference and Expo, taking place at the Hilton New York, 1335 Avenue of the Americas New York, NY 10019.

Click Forensics is the leading provider of PPC traffic quality management and click fraud prevention solutions that help online advertisers and publishers stop click fraud and improve search marketing campaigns. The company also publishes the Click Fraud Index, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at ClickForensics.com.

Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

The Search Engine Strategies (SES) New York event is sponsored by Incisive Interactive Marketing LLC, a division of Incisive Media, and will feature four days of intensive learning, networking, and stimulating conversation. Each day includes content-rich educational tracks. Highlights of the event will include the following tracks: Fundamentals; Local; Advertising, Contextual, as well as sponsored sessions.

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. The company is listed on the London Stock Exchange (FTSE: INM). Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

To learn more about Click Forensics, please visit: www.clickforensics.com.

For more information about Search Engine Strategies New York 2008 Conference and Expo, please visit: www.searchenginestrategies.com/newyork.