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Sunnyvale, California - (Cheap Web Hosting Directory) - August 14, 2008 - Search engine company and web hosting provider, Yahoo!, will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com.

Anne Toth, head of privacy and VP for policy noted, ”Yahoo! understands the trust of our users is our greatest asset, so we strive to create the most trusted, compelling online experience.”

This new option expands Yahoo!’s existing opt-out program for customized advertising served by Yahoo! on third party networks. Yahoo! announced the new opt-out capability as part of its response to a Congressional inquiry about customization sent to 33 companies from the House Energy and Commerce Committee.

Ms. Toth added, ”Yahoo! strongly believes that consumers want choice when customizing their online experience and they have also demonstrated a strong preference for advertising that is more personally relevant to them. However, we understand that there are some users who prefer not to receive customized advertising and this opt-out will offer them even greater choice.”


This new opt-out capability is expected to be available for consumers by the end of August. Users will be able to access the opt-out in the Yahoo! privacy center, which is linked on the home page and nearly every page on the Yahoo! network. Users will also be able to access the opt-out through a link in the public service advertising campaign Yahoo! has been running with online ads across its network to educate users about customized advertising.


Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.

To learn more about Yahoo!, please visit: www.yahoo.com.

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