If you're new to Cheap Hosting Directory, you may want to subscribe to our RSS feed. Thanks for visiting!

New York, New York - (Cheap Web Hosting Directory) - June 12, 2008 - Yahoo! global Internet company, has entered into a global partnership encompassing all of the operating units, within interactive agency, Havas Digital.

Don Epperson, Chief Executive Officer of Havas Digital noted, ”By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit of our clients. The combined capabilities will allow

Havas Digital clients to execute highly segmented media buys on a mass scale. Yahoo!’s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner.”

Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. AMP! from Yahoo! is due to roll out beginning with members of the Newspaper Consortium in Q3 2008. This important relationship will also include a partnership between Yahoo! and Havas Digital’s Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate Exchange participation.

Hilary Schneider, EVP of Global Partner Solutions for Yahoo! commented, ”Yahoo! is proud to partner with Havas Digital in driving online marketing leadership. The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients. Havas Digital is a forward looking agency that we’re pleased to be working with at multiple levels.”

Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton, creative interactive network quickly expanding around the globe; Uncommon, direct marketing specialist in Spain; One-to-One, specialized CRM solution in Portugal; and N2, offering digital strategy services in France. Havas Digital is the second largest interactive media company according to RECMA (RECMA Interactive Report - Oct. 2007). Recently, Yahoo! also began a distribution agreement including content from broadcast television network, CBS, with programming from NBC, Fox and more than 15 cable networks. As part of the agreement, Yahoo! will host and stream CBS’s entertainment content free to consumers in an ad-supported fashion. CBS content has proven to be among the most popular, engaging and widely distributed professional content found online.

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.

To learn more about Havas Digital, please visit: www.havasdigital.com.

For more information about Yahoo! small business offerings, please visit: http://smallbusiness.yahoo.com.

Related posts brought to you by Yet Another Related Posts Plugin.